Welcome
Founded in 2010, Mainstreet Research is recognized as one of Canada’s top public opinion and market research firms. Since our founding, we have been providing actionable and data-driven insights to our clients to help them make their most important evidence-based strategic decisions.
Mainstreet has an impressive track record in accurately forecasting election results in Canada and the United States and has become a trusted source for comprehensive market research, analysis and advice. Our insights are found in major media outlets across the country.
Who We Are
When you work with Mainstreet Research, we are your partner. We will work with you to develop a custom plan that respects your values and your time, and delivers the data and insights you need.
Our diverse team has decades of experience in conducting both quantitative and qualitative research, ranging from broad national surveys, to focus groups, to membership surveys, and all points in between. At the same time, we keep on the leading edge of the latest techniques to deliver solutions that always keep you ahead of the curve.
Your audience is on Mainstreet. We’ll meet you there.
Mainstreet Research is a proud corporate member of MRIA, WAPOR and AAPOR. As such we ensure that our research exceeds all Canadian and international standards for market research and public opinion research.
Our Track Record
Mainstreet has built up a significant track record in accurately predicting election results since its founding. We were the most accurate pollster both in the 2018 Ontario provincial election and the 2019 Newfoundland and Labrador election, along with being one of the few to correctly predict Democrat Doug Jones’ win in the 2017 Senate special election in Alabama.
We were the first to call a Liberal minority in the 2019 federal election, and the only pollster to call a Liberal majority in the 2015 election.
We’re not bad at the city and riding levels either. We had nearly perfect estimates for all the candidates in the 2018 Brampton mayoral election, and we’ve accurately forecasted hundreds of riding winners in both federal and provincial elections.
The MSR Team
Our team is our foundation. With their dedication you can expect data-driven results, open communication and reliability. Meet the team.
Quito Maggi
President and CEO
Toronto, Ontario
Quito was born in Montreal to immigrant parents who came to Canada in 1968 seeking opportunities that did not exist in the unstable political climate back home in South America.
Quito attended Carleton University, where he studied Economics. He began his professional career working as an analyst in the investment industry, measuring market forces, segmenting demographic characteristics of investors, and building algorithms of investor behaviour.
At the same time, he kept one foot in the public policy and political arena as an active volunteer and campaign manager for municipal, Provincial and Federal campaigns. In this capacity, Quito began to implement the analytical techniques he learned in his early professional career, to help his candidates win.
Quito is recognized as an accurate pollster, and as an early adopter of data-driven election campaigns in Canada. He is highly sought after as a senior advisor to many public policymakers across Canada.
The study of human behaviour, and how it impacts economic and ballot box decisions, has been Quito’s lifelong obsession, and led him to found Mainstreet in 2010. Today he is one of the most respected experts in the world of Canadian public opinion.
He is the proud father of three boys, is a sports fan, and travels across Canada extensively. His greatest passion, other than the company he founded and manages, is the game of golf, and he hopes to one day practice it full time. He lives in Ottawa with his wife Sarah.